If you try to rank your business in a local search, then you are probably involved with local SEO practices. Local business owners know the importance of being able to track their online business positions provided by Google in various areas (cities, towns, villages, neighbourhoods) based on the location of the user performing a search. Are you looking for the geotargeted keyword position tracking? Unfortunately, there are many weaknesses in local tracking tools. They cannot track these regional Google rankings, monitor all the required search terms and compare the rankings of the competition. So, if you’re wondering if a local rank tracks websites accurately, the answer is no. There are many range tracking systems that establish a business location by implementing the geotargeted keyword position tracking parameter.
This geotargeted keyword position tracking parameter is based on a postal code, exact coordinates, physical address and other characteristics. A particular parameter that is based on these features tells Google to set the search location at that exact point. This parameter confirms the old location configuration function that Google used to provide. Nevertheless, data that the monitoring system reports and the data that a search engine will obtain can be drastically different! It can be explained by a constant flow in the rankings of the search engines. In addition, the final result depends on the number of factors such as time, location, device, browser and search history. Then, if a search engine will search from the same area, at the same time and in the same browser, it will most likely receive the same result.
However, it is understandable that these parameters cannot be the same under any circumstances. The data of the tracking system of ranges will be different at all times from the settings of the search engine. It can be explained by a constant flow in the rankings of the search engines. In addition, the final result depends on the number of factors such as time, location, device, browser and search history. Then, if a search engine will search from the same area, at the same time and in the same browser, it will most likely receive the same result.
Keyword Classification is one of the most overrated and misused metrics in SEO web design. Yes, tracking your positions is important, but putting too much emphasis on this metric is problematic. When it comes to digital SEO marketing what is measured is managed. That means that focusing on the right metrics will help you generate results that have an impact on the business, rather than an ego boost. So, let’s talk about the problem with the obsession with the range – and what metrics it would be better to focus on geotargeted keyword position tracking. So, instead of obsessing over where you rank for the most competitive terms focus on creating a strategy that encompasses a variety of powerful long tail terms. This will lead to more targeted traffic from users who really want to participate with you.
The other issue is that most searches are long-tail keywords and phrases. It is estimated that 70 to 80 percent of the demand curve consists of long-tail keywords. These terms are not only easier to classify for, but also tend to drive highly targeted traffic.
So, what should you focus on?
The goal of any SEO or marketing strategy should be the impact on the bottom line. Targeted traffic is the key here, and it starts with keyword research. As we have shared before, there is a huge potential for targeting long tail opportunities through the geotargeted keyword position tracking. These terms tend to be more specific and focused. Using these terms as a basis, you can create and execute a strategy to attract more specific visitors to your site. The most segmented visitors generally translate into more conversions or transactions.
Today’s analytical tools can reveal powerful data about our users and how our sites are performing in the search. Understanding where and how people find you online, as well as your traffic tendency (up or down), is much more important than knowing where to rank. Google Analytics is free, so there is no excuse for not monitoring your traffic. I recommend doing this at least weekly so that you have a good understanding of where you are and if your efforts are working.
The problem with tracking the rank
Keyword ranking measurement is easy to get absorbed in because it is so visible. When you write the all-powerful keyword and see your ad there at the top, it feels good. The problem with putting too much emphasis on this metric is that the search results are not always consistent. Google results will vary based on a number of different criteria. Let’s see the two most common.
- Your search results are tailored to the location from which you are searching. This plays an important role in the local search, of course, but it also affects the organic rankings. Let’s say that you are in a new city, and you are looking for a coffee shop; If you search for “coffee shops”, it will display the results near you. If you had to do the same search in your hometown, the results would be very different.
- Google and the other search engines are constantly gathering information about how you personally search. They use this information to serve you with more relevant results. If you have a Google, Bing, Yahoo or other account related to the search, it will examine your browser history and browsing behaviors and modify the SERPs to better suit your preferences.
As you can see, these two simple variables can drastically impact the classifications. In order to get an accurate 100 percent idea of your aggregate rank, you would have to check, monitor and scan all these inconsistencies on the web. Although it is not an impossible task, it is certainly difficult and time consuming – and probably not an efficient use of your time. Unfortunately, not all take advantage of these tools. Many site owners and vendors would prefer to focus on flashy metrics instead of the right ones, and I have statistics to back them up.